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Traven On ‘Martha’ Equals Big-Time Begonia Promotion
Lloyd Traven of Peace Tree Farm appeared on “The Martha Stewart Show” last Tuesday to talk begonias with Martha Stewart herself. We caught up with Traven this week and learned his TV appearance has resulted in 30,000 visits for Peace Tree Farm’s website and 300 e-mail inquiries. Read more and watch the replays of Traven’s appearance.
Other News
Conference Takes Holistic Approach
Growers enjoyed a fuller educational experience during the Pest & Production Management Conference hosted by the Society of American Florists and Greenhouse Grower in Orlando Feb. 25-27. The new format expanded beyond pests and diseases to include more production topics and interactive sessions. Check out highlights from the preconference tour to Knox Nursery, Hermann Engelmann Greenhouses and the University of Florida’s Apopka research station.
Weekend Weather Wrap-Up: March 5-7
How was the weather this past weekend? Did it affect your client's sales? Every week we will bring you a weekend weather wrap-up from across the nation. Keep an eye out for weekly reactions submitted from you and your retailing customers.
California, Oregon Sue For Access To South Carolina Market
California and Oregon nurseries are suing over new Sudden Oak Death regulations in South Carolina that are preventing shipments there.
MPS Increasing Its Presence In U.S.
The Dutch environmental certifier MPS is expanding rapidly, including here in the United States, where the company recently named regional coordinators for the East and West Coasts.
What Makes Wave Petunias Grow So Well?
That’s the question posed to Wave petunia consumers in the brand’s 30-second commercial that's scheduled to air this spring on networks like HGTV and DIY. Get a sneak preview of the commercial
Petunia Making Debut At Home Depot
‘Rhythm & Blues,’ a new Viva petunia found at Home Depot, will help gardeners jazz up their gardens this spring.
Virtual Grower Now Available En Espaňol
The need for a Spanish version of the USDA-ARS Virtual Grower program has existed for a few years. But just last week, Virtual Grower 2.5 en Español was released. Find out how to get the free program.
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BenchmarksBy Kevin Yanik
Quality Isn't Enough
Quality production is still king for growers, but merchandising, packaging and general marketing components growers need to take more seriously if they aren't already.
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Sara's Greenspace By Sara Tambascio
Why This Spring Is Different For Retail
Take advantage of these key elements of business this spring.
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