After 104 years in business, Bonnie Plants continues to evolve while keeping a family culture in the workplace.

This second part of a three-part series on e-commerce highlights why, when buyers cannot select their own plants, your employees must be the ‘hands and eyes’ of the consumer.

As more growers have ventured into e-commerce in the last few years, they’ve invested time, energy, and capital to refine their shipping procedures.

The direct-to-consumer sales provide another channel for customers to find J. Berry-branded varieties from the comfort of home.

Like any other industry, the floral industry can certainly benefit from digital marketing.

A handful of wholesale growers have gone out on a limb and established their own e-commerce sites, as a complement to their already existing businesses.